Here are just some of the reasons why:
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Tanzania is relatively safe, compared to other safari destinations. In the Global Peace Index (2019), Tanzania ranked 54, which is the top in East Africa. For comparison, UK ranked 45.
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Some of the best National Parks are in Tanzania, including the Serengeti. Over 38% of Tanzania is protected in some way and there are 22 National Parks.
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The Great Migration, where over two million wildebeest, zebra and others migrate through the Serengeti is mostly witnessed in Tanzania. The animals move into the Masai Mara (northern Serengeti) in Kenya for only two months, before moving back into Tanzania.
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There are huge numbers of wildlife in Tanzania, including elephants and lions, which makes viewing pretty easy.
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Wild animals are free to roam and not contained in any way. There are no fences and parks are not privately owned, like reserves in Southern Africa.
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You can add a beach holiday or a mountain trip to the end or beginning of your safari. Climb the highest Mountain in Africa, Mt. Kilimanjaro or swim in the aqua-blue seas of Zanzibar, without having to leave Tanzania.
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There are many activities to keep you entertained including hot air balloon trips, hiking, cycling, shopping, nature walks, swimming, mountain climbing, art galleries and cultural visits.