The company was founded by Caroline and George, who together lead a small, experienced team. Caroline, originally from Australia and the UK, lived in Tanzania for over 13 years and now oversees operations from the UK. George built his career as a professional safari guide and knows Tanzania's wilderness intimately, from its great migrations to its quietest corners. Between them, they bring a depth of local knowledge, personal connection to the country, and a shared commitment to getting every detail right.

Every lodge and tented camp we recommend has been personally visited. Every vehicle is a fully maintained 4WD with a pop-up roof for exceptional wildlife viewing. Every guide travels with you from start to finish, providing continuity and a genuine connection throughout your journey. And our team is available around the clock while you are away, so nothing is ever left to chance.
A Taswira safari is built on genuine expertise, personal care, and the kind of local knowledge that only comes from truly knowing a place.

We firmly believe that it is possible, in fact – ESSENTIAL, that tourism is sustainable, ethical and responsible if we are to challenge the current environmental and social issues facing the world. We know that people want to travel and to have new experiences, but we want to challenge the idea of the ‘fast-fashion’ type of tourism, where tourist are crowded together and travelling at such a pace that the small details are missed. Tourism can certainly be damaging to both culture, community and the natural world, but we aim to do things differently so that travellers create minimal impact and in fact have a POSITIVE impact on the environment and local communities.